Globalization vs Localization

Globalization: It can be defined as the growing interdependence between all people of the world. The increasing interdependence and interconnectedness  of places

globally. It is cross border integration of economic, social and cultural activities.

Localization: It is a process and vision of local development through the use of local resources and technology. It prioritize the local issues and resources than the international, regional and national issues. Decentralization is the foundation of localization: mainly through devolution and representation. The main objective of localization is to protecting and developing local knowledge, skill and technology. It is both protection and promotion of local uniqueness. Localization is a concept based on self-reliant local development.

Globalization	Localization
1. It is all about spreading without any boundaries and promotes the free movement of goods and services between communities or countries.	a.It can be seen as counterpart of globalization and promotes local product and culture.
2. It is global.	b. It is local.
3. There is international collaboration,alliances,exchange and competition.	There is local involvement,colloaboration and support.
4. There is international brand awareness.	d. There is local brand recognition

Too much of globalization can bring problems like discouragement in the production of local goods, interference of global markets in the economy, pressure of global competition to the local farmers and so on. Whereas, too much localization can cause problems like: limitations of local goods only in the local market, lack of marketing of local goods in the international market and so on.

Globalization and localization are not an alternative and competitor of each other. And, in fact, they should complement each other by considering these points:

—  Human development

—  Regional balance

—  Equity and equality

—  Poverty alleviation

—  Protection and promotion of environment

—  Appropriate management of population

—  Utilization and promotion of local knowledge and skills

—  Social justice

—  Proper and effective utilization of natural resources.

—  Social integration